Games Dynamics

As a huge game company, Hasbro has developed many popular games, among which Monopoly Go is the most popular. Players always have sharp eyes, and they know what they like, so what kind of charm does Monopoly Go have that attracts so many players?

Monopoly Go Brings Huge Value To The Company

As a game loved by players, Monopoly Go has brought a lot of laughter to players with its leisurely and entertaining game attributes, and also brought unexpected value to the company. According to reports, Hasbro's digital game revenue in 2024 is 472 million US dollars, and Monopoly Go alone has brought it 112 million US dollars, which shows the weight of Monopoly Go in the company.

In addition, there are also rumors that the developer of Pokémon Go is planning to sell it to the developer of Monopoly Go. Although the transaction was not successful, it also reflects from the side that the company has a good business model and strong commercial value.

Why Is Monopoly Go So Valuable?

First of all, it is because of the attributes and nature of the game itself.

As a leisurely online game, Monopoly Go is not like other games, with endless tutorials, skills that cannot be learned, and dazzling equipment. Just look at the game instructions and players can quickly get started. It is the best choice for players who have no patience and cannot learn complex operations to kill time.

This game is similar to reality. In the game, players can get MG Stickers of different rarities by completing mini-games, which is like a collector who loves antiques in real life winning rare treasures at an auction.

Compared with other games, this game is relatively peaceful. Probabilistic events often happen, and many things are uncontrollable. You can't predict what will happen in the next stage. You can only make the best choice at the moment when you have more currency in your hands.

In addition, in this game, the player's progress is largely determined by Monopoly Go Dice. This dice is like our life. Every step will happen, and new things will happen. Because dice are important, when you are short of dice, you can also win dice through other activities. For example, if players unlock a level in Altruistic Auction event, they will get 17,000 dice rolls.

Most importantly, the developers did not stay out of it, but worked hard to fulfill their promises, adjusted the company's operating model and rigorously predicted the future direction of the game, providing solid support for players.

Joint Ventures Drive Brand Benefits

Although the popularity of a game depends largely on itself, no game can always be popular. Joint ventures with other brands can not only increase brand awareness, but also attract more players.

Monopoly Go developers know that a single game model cannot bring freshness to players, so they actively cooperate with other brands to expand the coverage of intellectual property rights. For example, in Teddy Snatch event just lasted a week, players can get corresponding points by grabbing teddy bears. Although this method is full of high risks, it also brings extreme excitement to players.

As one of Hasbro's games, Monopoly Go has set a good example for other games and provided a template for similar games in the same field. Rather than profit, game developers should pay more attention to how to enhance the stickiness of old players on the basis of attracting new players. This is a question worth thinking about.

Currently, 5.4 version is still in full swing. In the current version, you can not only return to Inazuma and celebrate various festivals with old friends in Genshin Impact, but also have fun and get Genshin Impact Genesis Crystal by participating in various activities held by humans and monsters!

As far as we know, Genshin Impact 5.5 will be released on March 26. At present, the latest beta version of Genshin Impact has leaked some information, including new characters, new maps, and opponents that may be encountered in the new maps. Here are some details.

New Characters

Snezhnaya is the last of the seven countries in modern Teyvat, and Winter Tzar is the former ruler of Snezhnaya. Before Tsar era, Ice Land was led by Winter Tzar. The first noble torchbearer he promoted played an important role in uniting the people of NodKrai against Abyss. Winter Tzar promised to protect them forever, but then broke his promise and was called Wild Hunt in Snezhnaya.

Combined with the game's plot, Dottore is expected to remain as a major character, and the developers have confirmed on social media that Varesa and Ianson will appear as playable characters in version 5.5. However, Genshin Travelers still hope that Columbina, Tartaglia, and Arlechino will appear. Perhaps after the release, the developers can really meet the psychological expectations of players?

New Natlan Map Area

Version 5.5 will introduce Genshin Impact's penultimate Natlan map expansion, in which players will be able to challenge a new Artifact Domains. The new Natlan map area should be Great Volcano of Tollan that has always existed and is currently inaccessible. The area is said to contain Collective of Plenty, the sixth and final tribe of Natlan, which has not yet been introduced in the playable map and reputation system.

According to the developers, the recent test version added descriptions for the two upcoming Artifact Sets, accidentally revealing a lot of lore related to NodKrai and Snezhnaya as a whole. The leak about the new Natlan map area even showed a new exploration feature in Genshin Impact 5.5 that could enhance gameplay.

Possible Opponents

The new world boss in version 5.5 is called Lava Dragon Statue, also known as Stoneheart Final Form of Flowing Flame. According to the leak, it will have two different forms. The first of which is called Earthman Form, which features a stone block, two short legs, a short arm, and a large arm. The second leaked form is called Lava Dragon.

In the second state, the world boss appears to cover part of its body with lava and creates a base made of lava for it to move around. The two world boss forms leaked in Genshin Impact 5.5 also seem to have specific game mechanics.

The leak also mentioned that the new world boss has 70% resistance to all types of damage in the game. Therefore, players need a specific type of team combination to defeat it and collect its items, including Ascension Materials, which can be upgraded through Genshin Impact Top Up if necessary.

The above is all the leaked information we have learned. Although travelers will definitely look forward to the 5.5 update, the current version 5.4 still provides everyone with a variety of activities. I hope everyone has fun!

Monopoly Go, a popular mobile game, has reached a cross-border cooperation with Six Nations Rugby, a top European sports event for the first time. This is also the first time that Six Nations Rugby has cooperated with a mobile game, combining the classic Monopoly board game with the passion of rugby to create an immersive carnival that runs through virtual and real life for players and fans.

Collaboration Content

The cooperation was announced before the game last month, and Monopoly Go brand was placed in Six Nations matchday advertisement. Sharp-eyed fans may have noticed the image of this classic board game IP on the field. In addition to the themed image on the field, we can also look forward to other interactions, such as winning tickets to Six Nations Rugby by throwing Monopoly GO Dice.

In addition, players will have the opportunity to participate in Six Nations-themed in-game tournament and win exclusive shield awards. During the linkage period, players can also get limited Monopoly GO dice and cards by completing tasks, which is worth looking forward to. Special in-game events and promotions are designed to provide fans with rugby-themed experiences and strengthen the connection between the sport and the game.

Navin Singh, Chief Commercial and Growth Officer at Six Nations Rugby, said Six Nations’ new partnership with Monopoly Go is exciting because it provides a unique and truly interactive way for global mobile game fans and player communities to experience the passion of rugby while playing games.

Background Of The Partnership

According to the official, this collaboration aims to break through the traditional game user circle and attract more sports enthusiasts to experience the fun of Monopoly GO with the help of Six Nations Rugby’s strong fan base in the European and American markets. Similarly, Six Nations Rugby also hopes to attract young players to pay attention to the event through game implantation, break the public’s stereotype of rugby, and promote the game’s youth and digitalization.

The teamwork and tactical layout of rugby coincide with the resource allocation and social game of Monopoly Go. The developer said that it is very happy to cooperate with Six Nations Rugby as their first mobile game partner. This marks the first appearance of Monopoly Go in European sports sponsorship and brings its competitive spirit to the court.

Industry Observation

Although this cooperation is not new in the sports world, after all, sports leagues such as the Premier League, NFL and NBA have long used games to attract young audiences. However, this time, Monopoly Go entered as a non-sports game, and through thematic content transformation and offline scene integration, it took a different approach and became another benchmark case of cross-border cooperation between game IP and sports events, providing new ideas for cross-border cooperation of other game IPs.

According to data analysis, compared with similar games, Monopoly Go attracted users of a wider age range, while still maintaining a younger audience than other similar games. There is no doubt that this will greatly help Six Nations' ratings. At the same time, it can be foreseen that the activity of game players will also increase accordingly during the linkage period. This cross-border cooperation is a win-win situation.

When Monopoly GO dice interweaves with the cheers of the rugby field, the cross-border cooperation between Monopoly GO and Six Nations Rugby not only creates a fresh experience for players and fans, but also confirms the huge potential of the cross-border model of game IP and sports in commercial value.

On Valentine's Day, the update of Genshin Impact Version 5.4 has excited many players. In the updated version, not only the new character Yumemizuki Mizuki has been added, but also the announcement of Rizley and Furina returns is very exciting. That's not all! The developers also provide a variety of rich events for travelers to have fun and get Genshin Impact Genesis Crystals!

New events in Genshin Impact usually focus not only on exploring Teyvat, but also on its inhabitants. Not only can you get to know your favorite characters, but also open up new perspectives on the history of the world of Teyvat. Every version update brings new events, so players are always looking forward to it.

Below is an overview of the event schedule we have prepared for you to help you stay informed of all the activities. Please prepare your Genshin Impact Accounts and don't miss any rewards.

Realm Of Tempered Valor & Enchanted Tales Of Mikawa Festival

Both events will run from the start of the update until March 3rd. To participate in the above events, players must have Adventure Rank 30+ and complete Ritou Escape Plan section of Archon Quest Chapter 2 Act 1.

The story will involve interactions with various Inazuman characters, helping you get to know NPCs better, while you can also participate in mini-games such as Akitsu Harpastum: Dreams Doubled, Fox’s Daydream, and Phantom Bunshin. Don't underestimate these mini-games. Although they are simple in the early stages, they are still difficult and challenging for players in the later stages.

Players can get rich rewards during the event, such as a new 4-star polearm Tamayuratei no Ohanashi and its refining materials, standard character and weapon materials, Crown of Insight, and Primogems. You can experience more exciting game plots and reap rich rewards. This event is currently in full swing, so players must not miss it.

Traveler's Tales: Anthology Chapter

To unlock Traveler's Tales: Anthology Chapter, you must complete Archon Ques A New Star Approaches in Chapter 1, Act 3, and reach at least Adventure Rank 28!

Travelers have now reached Genshin Impact Version 5.4, and the game already has more than 90 playable units, and it is difficult for some characters to make a comeback in the upcoming storyline. Therefore, in this event, players can visit old companions in different regions and listen to their daily life stories. Collect all anecdotes of all characters in the entire map to get rewards, including standard character and weapon materials and Primogems.

However, there are currently only 19 anecdotes that can be collected according to the character in the anecdote. It is worth reminding that the number of anecdotes that players can experience each day is limited. If the map no longer shows that there are companions to visit, then wait until another day.

Reel Ad-Venture

This event is similar to Into the Frame mini-game event, where you can record videos from different angles and edit them together to make an ad. During the event, some familiar faces will join the ranks of travelers to make it together.

This event is a full display of the creativity of all travelers. There are also rewards for standard characters and weapon materials and Primogems. Don't miss this opportunity.

The above is the event schedule of Genshin Impact Version 5.4. Various activities can provide players with generous rewards. The developers have provided players with so many exciting activities. You must not miss it! I wish all travelers have fun in the game.

It is reported that Niantic, the developer of Pokémon Go, and Scopely, the publisher of Monopoly Go! under Saudi Arabia, are negotiating various aspects of the deal, but the deal has not yet been completed, and the developers on both sides have remained silent on it.

Current Status Of Operations Of Niantic, The Developer Of Pokémon Go

So far, Niantic still cooperates with its original partner to operate Monster Hunter Now, and the first game developed by Niantic is still in use. However, as Pokémon Go became popular in a short period of time, the developers of Pokémon Go tried to copy this popular model in an attempt to succeed in a short period of time. But the opposite happened, and blindly copying brought a large number of layoffs.

Introduction To Monopoly Go!

Scopely, the other party in the transaction with Niantic, as the developer of Monopoly Go!, is the largest mobile game in 2023 and is deeply loved by all players.

Monopoly Go! is a relatively simple board game that incorporates many elements. It can be used to build houses, etc. It is suitable for players to kill time in their spare time. There are not too many complicated rules in this game. Monopoly Go Dice is the key to the player's movement. Players can reach different boards according to the number of dice points. There are different tasks, rewards, adventures, etc. on different boards, which brings a sense of unknown to players. When the dice are not enough to use, they can be obtained by collecting login rewards and other activities.

Moreover, Monopoly Go! will continue to launch new tasks and other flash events every day. For example, the billionaire blueprint event that just ended, as players continue to upgrade, they will have the opportunity to obtain MG Stickers and other valuable items.

In short, this is a game suitable for multiplayer. The whole game is full of fun and adventure, and is deeply loved by players.

The Impact Of A Successful Transaction

Although the transaction between the two parties has not been completed, from the perspective of the game developer, if the transaction goes smoothly, Scopely will not only have Monopoly Go!, which is loved by players, but also Pokémon Go, which has exploded in a short period of time, then the company's market value will definitely increase.

However, developers need to think about how to retain the original players of Pokémon Go, whether to keep the original mode of the game or to modify and explore it according to the company's positioning. However, whether the revised game can retain the original players requires in-depth thinking.

If Niantic really sells Pokémon Go, how will Niantic develop in the future? Will it create new games or go bankrupt? Where will its employees go? All these require developers to think about.

Both games have their own player groups, and gamers are just spectators. Perhaps the sale of Pokémon Go will not cause other problems for players, but for developers, losing a hit game is really uncomfortable.

Every trailer of Phantom Blade Zero is impressive, so good that people can’t believe its authenticity, but its actual game demo is even better than the trailer, which makes players look forward to it more and more.

The producer of Phantom Blade Zero recently talked about the design direction of the game in an interview with VICE, saying that it “combines the exploration experience of soul-like games and the combat experience of traditional action games.”

What Kind Of Game Is Shadow Blade Zero?

The producer said that Phantom Blade Zero was not a soul-like game from the beginning, but it is not a traditional action game either. It is a new type of game structure derived and designed by S-Game itself, which may combine the exploration experience of soul-like games and the combat experience of traditional action games.

There are a lot of cultivation and collection elements in the game, and the plot is far more complicated than ordinary action games. Phantom Blade Zero’s predecessor Rainblood: Town of Death is even a turn-based RPG. It has side quests, multiple endings, weapon upgrades, skill trees, and complex three-dimensional maps. This is also different from the pure hack-and-slash games that players usually understand. S-Game does not follow the established pattern of any specific genre, but derives a new type of game from scratch.

The producer also talked about that Phantom Blade Zero has a simple difficulty suitable for novices and an extremely difficult difficulty suitable for experts (harder than Souls games). The amazing, high-speed battles in the promotional video can actually be completed with only a few buttons, no combination keys, no rubbing moves, but there is still a gradual learning curve and a very deep practice depth.

S-Game will try its best to ensure that the game runs at 2k 40~60fps on PS5, and it will be clearer and smoother if it is on PS5pro or PC equipped with high-end graphics cards. The producer confidently stated that according to the actual feedback from last year, Phantom Blade Zero is not only as smooth as it looks but also smoother than the visual effect in actual operation.

What Kind Of Combat Experience Can Shadow Blade Zero Bring?

When playing Phantom Blade Zero, players will fight at a very high speed, with fast movement speed and high attack frequency. Players can control the character to climb pillars, run horizontally against walls, and suddenly flash behind the enemy with ghostly movements. From time to time, a special execution will appear, causing the camera to suddenly pull to a wide angle or close-up.

In this process, players will feel a little dizzy. Although we try to make everything on the screen pleasing to the eye, you still need to stay rational in this blood-pumping battle in order to deal with the enemy’s attacks again and again and fight back. You will constantly switch between rational observation and impulsive adventures, and everything happens very quickly. If you lose control, you will fail instantly and try again as soon as possible.

If you withstand the pressure, make a few beautiful counterattacks, and successfully break the enemy’s armor, you are likely to have a whim, continue to make crazy combos, and quickly kill the enemy within the time of this armor break.

Phantom Blade Zero Production

S-Game highly appreciates Unreal Engine 5. It saves S-Game a lot of basic work, so that it can focus on content creation. In the field of content creation, S-Game is also confident that it can participate in the top competition. They also mentioned some of their own advantages:

Since S-Game is a Chinese team, S-Game can use many martial arts stunt actors. S-Game often lets many extremely outstanding martial arts masters perform in one shot at the same time, which allows S-Game to accumulate a lot of animation resources, which will present amazing effects in the game.

S-Game and Game Science have conducted numerous physical scans. Whether it is a huge temple building, a smaller dwelling, or a weapon, a small prop, when a large number of high-precision objects obtained by scanning are combined in an original way and carefully lit, the models in the game will become more exquisite and charming.

The content of this communication with S-Game is undoubtedly exciting. S-Game is steadily advancing their work, and Phantom Blade Zero is being completed step by step according to their expected progress. People are looking forward to the day when players can really play it.