Monopoly Go, The Biggest Money-Making Weapon Behind Hasbro?
As a huge game company, Hasbro has developed many popular games, among which Monopoly Go is the most popular. Players always have sharp eyes, and they know what they like, so what kind of charm does Monopoly Go have that attracts so many players?
Monopoly Go Brings Huge Value To The Company
As a game loved by players, Monopoly Go has brought a lot of laughter to players with its leisurely and entertaining game attributes, and also brought unexpected value to the company. According to reports, Hasbro's digital game revenue in 2024 is 472 million US dollars, and Monopoly Go alone has brought it 112 million US dollars, which shows the weight of Monopoly Go in the company.
In addition, there are also rumors that the developer of Pokémon Go is planning to sell it to the developer of Monopoly Go. Although the transaction was not successful, it also reflects from the side that the company has a good business model and strong commercial value.
Why Is Monopoly Go So Valuable?
First of all, it is because of the attributes and nature of the game itself.
As a leisurely online game, Monopoly Go is not like other games, with endless tutorials, skills that cannot be learned, and dazzling equipment. Just look at the game instructions and players can quickly get started. It is the best choice for players who have no patience and cannot learn complex operations to kill time.
This game is similar to reality. In the game, players can get MG Stickers of different rarities by completing mini-games, which is like a collector who loves antiques in real life winning rare treasures at an auction.
Compared with other games, this game is relatively peaceful. Probabilistic events often happen, and many things are uncontrollable. You can't predict what will happen in the next stage. You can only make the best choice at the moment when you have more currency in your hands.
In addition, in this game, the player's progress is largely determined by Monopoly Go Dice. This dice is like our life. Every step will happen, and new things will happen. Because dice are important, when you are short of dice, you can also win dice through other activities. For example, if players unlock a level in Altruistic Auction event, they will get 17,000 dice rolls.
Most importantly, the developers did not stay out of it, but worked hard to fulfill their promises, adjusted the company's operating model and rigorously predicted the future direction of the game, providing solid support for players.
Joint Ventures Drive Brand Benefits
Although the popularity of a game depends largely on itself, no game can always be popular. Joint ventures with other brands can not only increase brand awareness, but also attract more players.
Monopoly Go developers know that a single game model cannot bring freshness to players, so they actively cooperate with other brands to expand the coverage of intellectual property rights. For example, in Teddy Snatch event just lasted a week, players can get corresponding points by grabbing teddy bears. Although this method is full of high risks, it also brings extreme excitement to players.
As one of Hasbro's games, Monopoly Go has set a good example for other games and provided a template for similar games in the same field. Rather than profit, game developers should pay more attention to how to enhance the stickiness of old players on the basis of attracting new players. This is a question worth thinking about.
