Monopoly Go May Become Hasbro’s Top Star
Even if you don’t play games, you must have heard of Monopoly Go. As a Go game with Monopoly Go stickers as its core, you can earn money and interact with friends and family from all over the world while exploring the ever-expanding universe of Monopoly Go!
This multiplayer board game was developed by Hasbro. If you don’t know Hasbro, then you must know Transformers, Power Rangers, or My Little Pony. All of the above are products under Hasbro.
It is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923, and owns trademarks and products such as Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast.
According to what we know, Hasbro's digital game revenue in 2024 reached 472 million US dollars, of which $112 million came from Monopoly Go, a ratio of up to 25%. As we all know, Hasbro has very famous IPs and products, so what exactly makes this free game so profitable for the company?
Possible Reasons
Large Number Of Fans
According to the Guinness World Records, this is the most popular board game, no doubt about it! The huge fan base has made Monopoly Go more and more well-known, and it has become popular all over the world in less than half a year since its launch.
You can experience the classic fun and visual effects in this game, or you can socialize with friends. You and your friends make full use of this multiplayer mini-game, temporarily stop pranks, and work together to get fun and rewards. It’s like a snowball effect, old players bring new players into the industry, and finally everyone is addicted to the world of Monopoly Go.
Paid Items
Although Monopoly Go is a free game, you can also spend real money to get some in-game items, such as Monopoly Go stickers or dice.
It is worth mentioning that another feature of Monopoly Go is the recurring mini-game Treasure Hunting, where players can find hidden items through the game to get rewards. Like other activities, these mini-games have themes and can only be played for a short time, usually a few days. All Treasure Hunting revolves around the basic gameplay, that is, clicking on the squares on the grid to reveal the items. During this period, players can get more dice from the store to get limited items.
Team Strength
Data shows that Hasbro’s business digital and licensed game revenue increased by 22% year-on-year to US $471.7 million. The revenue growth is undoubtedly inseparable from the collaborative efforts of the entire team. Hasbro CEO Chris Cocks expressed pride in the team's efforts, which not only improved operational efficiency but also significantly improved the performance of the toy business.
Similarly, the developer also said that it will expand the coverage of intellectual property through excellent partnerships, continue to focus on operational rigor and predict the future of games.
Unfortunately, overall, Hasbro’s full-year revenue fell 17% year-on-year to US $4.1 billion, which Hasbro attributed to the divestiture of E One. Therefore, we also speculate that Hasbro will focus on mobile games and digital entertainment in the future. Monopoly Go may become Hasbro’s top flower.
