Classic, Innovative And Fast-Paced Gameplay Are The Secrets Of Monopoly Go’s Success
On the 90th anniversary of Monopoly’s release, reporter Billy interviewed Eugene Evans, senior vice president of digital strategy and licensing at Wizards of the Coast and Hasbro.
This year marks his seventh year in the team. The reporter was very curious about the duties of his team, and he responded: My current responsibility is to oversee the various digital and interactive licensing experiences in our brand portfolio. The main work now is to license our intellectual property rights to the world’s best game media platforms and partners, to help Monopoly Go quickly enter the digital age, to combine traditional games with modern digital, to allow old players to see the changes that cater to the times while remaining unchanged, and to allow new players to relive the taste of classics while changing. We strive to give both new and old players an experience that resonates with them.
The brilliant success of Monopoly Go has also attracted many new players. How to introduce its core gameplay and its similarities with board games to these new players?
Eugene Evans answered: Monopoly Go still retains the most familiar classic gameplay for players, which is also its essence - acquiring real estate, collecting rent and even trying to build your own business empire on the board, etc., but compared with the traditional version, the current version has a faster pace, rich rewards, and different surprises waiting for players to discover every day.
In addition, with the widespread popularity of mobile phones, players can start a tense and exciting Monopoly game anytime and anywhere. In the process, you can enjoy the happiness brought by all traditional board games. But this time, it is on mobile phones, and with the cooperation of Scopely, one of the world’s most successful mobile developers and publishers, it has made breakthrough progress, and the benefits it brings are also unmatched by other mobile games.
Why Is Monopoly So Popular Among Players?
Nowadays, mobile phones have become an item that people carry with them in their daily lives, and mobile games naturally have a wide audience. It is also the norm for most people to open mobile games for entertainment during leisure time. If traditional board games are presented in the form of mobile games, they will definitely be favored by the majority of players, and Monopoly Go is just such a game.
The report of Wizards of the Coast found that many Monopoly Go players had never played mobile games before, but they still chose to download and play this game because of the pleasure of obtaining real estate in the game and the fun of competing with friends. The modern factors contained in the game are also one of the main reasons for attracting many players.
Another powerful attraction of Monopoly Go is its strong sociality and freshness. The various functions of collecting rewards and competing with friends in the game will never make players bored. In addition, the daily challenges in the game are simple to set, and players do not have to invest too much time and energy in daily tasks.
When talking about his favorite props, Eugene Evans said frankly that his favorite is the ship. As a classic token, the ship has certain risks, but there is nothing more fun than cruising on the board to gain wealth.
By the way, I like all tokens, but my favorite is when the dice rolls on the screen. No matter which number is displayed, it makes me feel extremely happy. What do you think?
